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New Product Ideas for Students

How to Come Up With New Product Ideas: Novel Themes for Students

You need to come up with product ideas for the marketing project and the professor has specified that they need to be new product ideas for students to develop. How do you go about the entire thing? We give you some tips and ideas in this EduZenith article.
Tulika Nair
Last Updated: Mar 16, 2018
For most college students, life is a mix of academics and parties. From classroom to a frat party to a classroom, pretty much describes their schedule. Between these two elements, comes the rush to finish assignments, projects, and preparing for exams. Why not take out time to create products that could probably be your ticket to instant fame, success, and money?
There are many students who spend quite a lot of their time coming up with new product ideas that they use to create products and services that become a huge success. But how do you come up with these ideas? In this article, we tell you how you can come up with your own ideas for products and also give you some themes to work with.
How to Come up With New Ideas?

The biggest problem that any student trying to develop new products is actually coming up with an idea. In this section we give you some tips that will hopefully aid you in the process of development of new products.
  • A good way of coming up with ideas is to think of solving a problem that is currently facing a group of people. Think of the products that could be a solution to this problem.
    Make a list of all those in the market right now that interest you. Now, try to think along the lines of developing products that will compete with existing products by pushing the concept further.
  • There are many products out there which had a huge market at one point of time but are completely outdated now. Try and create modern and better versions of these products.
  • What are the latest trends in the market? What are the products that the consumer wants and is dying to get his hands on? Cater to the trends of the market.
  • One foolproof method is to take surveys of your target audience. This will get you a general idea about what the consumer wants from you and drive you to create a product that is need oriented.
While the tips given above are more product oriented, they will work even if you are trying to come up with ideas for invention that students can work with.

Product Ideas for Project

Coming up with actual novel and new ideas can be a bit of a task. There are many different innovations and creations you can come up with if you have that light bulb moment. Given below are some themes that can help you create a list of products that you can create.

A Greener Earth

With global warming and ozone layer depletion becoming major problems, it may be a great idea to come up with projects that can help contribute towards a greener world. From better waste management products to recycling machines, to even greener options for existing products, these are all ideas that you can play around with while ideating on possible products.


One of the biggest problems of the corporate world today is security and identity theft. So, if you are looking at creating a product that will have a genuine market, then try to create products that can address security concerns. From alarm systems to biometric security testing, there is a wide range of products that you can create to address this issue.

Food and Water

How do you spend most of your time? Hanging out at cafes or pubs eating some of your favorite food. Well, develop products that cater to these needs. From machines that will create gourmet food for you in a matter of minutes to on-the-move beer dispensers, there are many ideas to play around with. If you are the kind of person that is bothered by the lack of food and water, then try to come up with inventions that can cater to these needs. For example, developing grains that can be grown even in areas with little water. While this may be an ambitious project, it is not an impossible one.


With increasing population, one of the biggest problems in the world today is that of transportation. Try and think about something that can combat the problem of transportation in the world. From alternatives for greener fuels to battery-powered bicycles that do not contribute to pollution, there are a number of such ideas that you can come up which would not only be innovative, but also helpful to the environment.

While not actual product ideas that can be used, these are the broad themes that you can work around as college students. For students, thinking of some new ideas can be a bit of task, but once they have zeroed in on an idea, with hard work and perseverance, it is completely possible to create a product that is marketable and successful.
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